HONOR X9c: A Game-Changer for South African Smartphone Innovation HONOR has once again raised the bar in the mid-range smartphone market with the launch…
Outsource or keep search engine marketing in-house?
When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…
Donations to Wikileaks through Mastercard and Visa blocked… again
The Wikileaks’ vs credit card giants Visa and Mastercard legal spat continues unabated… Following the whistleblowing site’s ultimatum to sue, and the credit card…
Rupert Murdoch, News of The World, and the SoDOMM effect of social media
The sudden demise of The News of the World newspaper was both shocking and exhilarating: That a 168-year old Sunday paper with more than…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
