Why Premium Devices Matter In South Africa’s competitive mobile market, networks are no longer just fighting for subscribers. They are fighting for the country’s…
Six reasons why your email marketing campaign is failing
In the midst of the rise of social media and mobile marketing, email marketing still continues to rake-in an impressive ROI, but that doesn’t…
Daily Maverick reveals ‘iPad-only’ daily newspaper
The proposed iMaverick iPad app. Looks very much like a magazine. For the past week, readers of South African upstart news and analysis site,…
The small screen that killed the traditional advertising model
Vodacom mobile media executive, Jason Probert, believes that traditional advertising is in “steep decline”. He cites a key event in 2009 where internet advertising…
The power of mobile
If anyone needed to be reminded about the power of mobile as a medium, we were given a wake-up call by US-based digital marketing…
