AI is disrupting education. But despite what the headlines (and some ChatGPT horror stories) might suggest, South African teachers aren’t being replaced — they’re…
Online media is the new black
I’ve been at Mail & Guardian for a long time now, five years and counting, flying the online flag. Am blogging from our 2007…
It’s about branding, stupid
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
Battle of the business sites
Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….
Sunday Times revamps website
Sunday Times has relaunch their site. The redesign looks great. Following the latest trend in creating wide-format sites, their website really hits the spot…
