The Boardroom ViewIn South African boardrooms, AI has shifted from curiosity to competitive necessity. Executives are asking not whether to adopt AI, but how…
Thumbtom is an app that pays you to look at advertisements
Currently trending on South Africa’s Google Play store is Thumbtom — an app that pushes ads to your smartphone’s lockscreen in return for vouchers…
One poorly drafted contract can destroy the agency/client relationship
Marketing directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLA), together with their service providers,…
This Wi-Fi service will give you free internet access in exchange for ads
How many times have you skipped restaurants because they don’t have Wi-Fi? In our modern world, free Wi-Fi usually trumps any menu. Free Wi-Fi…
It’s seriously time to bridge the gap between IT and marketing
The most successful businesses of the near-future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their…