The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Facebook’s new ad platform targets users across sites, tracks offline sales
Last week, we reported that Facebook was rumoured to be launching a new ad platform to better track users across third-party sites. The new…
Experiential design: Helping brands stand out from the clutter
We live in an era of mass personalisation. Go to Nike, you can choose the colour of your shoes. At Mini, you can mix…
Facebook to launch ad platform to better track users across 3rd-party sites
Facebook is allegedly on the verge of launching a brand new ad platform designed to improve how marketers target and measure the advertisements bought…
3 things you need to get right to become a truly social business
If you want to transform your business into a social business, it’s great, but often we see many companies that are only focusing on…