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Social media marketing: Where is it headed?
Social media is seemingly the greatest marketing strategy since the advent of the thirty second radio spot. But where are we going to go…
9 examples of crowdsourcing, before ‘crowdsourcing’ existed
Crowdsourcing is the new black. Everyone’s doing it. Iceland is crowdsourcing its new constitution. Microsoft is crowdsourcing aspects of Windows 8. All this hype…
Facebook is missing a trick on apps (and copying from Twitter to boot!)
Facebook is all about mobile. Its number of active users — 750 million — is impressive. Even with engagement slowing in more mature markets,…
Engaging with Twitter marketers in the real world
Are marketers going too far when it comes to abusing your social media profiles to try and solicit interest in their products and services?…