The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
6 very good reasons advertisers should pay more attention to women online
When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have…
The sarcasm machine: Measuring sentiment in social media mentions
At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social…
Google+ vs Pinterest: how to choose the right platform for your brand
Giants like Facebook and Twitter no longer have complete monopoly of the social media realm. Although they are still dominant players, new kids on…
Engage: Google’s latest move to help small businesses help themselves
This week the Google Africa team came to Cape Town with their Google Engage for Agencies program. Google Engage is designed to empower eMarketing…
