The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
How to make the most of your email design
Good old Murphy’s Law dictates that no matter how much time, energy and testing you put into creating that stunning email campaign, it will…
Vodacom making huge progress towards losing the war with Cell C
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often…
Magnum’s compelling new Flash advertising campaign
An astonishing new advertising campaign for Magnum Ice Cream’s has just been launched, which exploits all the best aspects of the social web to…
Your brand and mobile: How to make it all happen
Advertising campaigns used to be every marketers logistic nightmare. From the initial executive pitch to allocating resources, time, banners and newspaper ads, logos, video…
