The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Online branded entertainment: Now sold in a bigger box!
I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but…
The battle for budget in the digital space
2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…
We are going to need artists
In a lecture room in Johannesburg recently I finished my class with a slide with only a strange square image that looked like a…
iAds: How Apple is putting more sheep in the walled garden
It has not been long since Apple’s acquisition of Quattro Wireless and their clamp-down on location-based mobile advertising. At the time many industry analysts questioned…
