The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
The future of advertising agencies: technology killed the ad man
An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach:…
Build and protecting your online reputation: a brief how to guide
In today’s digital lifestyle, no matter what you do or where you are in life, it’s important to have a good and solid digital…
Call to action 101: here’s how to use them on your blog
Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you…
5 debunked myths about selling and marketing on social media
When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to…
