The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Ad blocking has far-reaching effects for digital advertising
One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is…
Display advertising drives branded search volume
As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…
We should treat disruption as an opportunity rather than a threat: here’s why
Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…
5 ways that online perceptions create offline reality
The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….
