Ads & Marketing

The dawn of the customer-centric age has undoubtedly arrived. Consumers now dictate where, when, and how information is created, spread, and consumed. In fact,…

Many website owners are constantly wondering whether their website’s content is up to standards by Google to get those hard-earned trusted organic rankings on…

Things are moving fast in the South African digital agency space, with major global players like Publicis and WPP buying out companies that only…

A boy living on a farm in the Free State that helps his dad harvest maize during the day can teach himself to play…

As consumers’ media habits shift from evening primetime to ‘always-on’ screen time, marketers need to rethink how they interact with their customers. Digital consumers…

Web marketing has come a long way from the tacky, blinking banner ads on AOL and Yahoo to laser targeted ads delivered through search…

Have a conversation about the future of digital advertising and you’re likely to hear (or say) things like ‘real-time engagement’, ‘geo-marketing’, ‘remarketing’ and ‘second…

People under the age of 34 belong to the largest, ethnically and racially most diverse generation the planet has ever seen. Fifteen years from…