Ads & Marketing

Ad blocking has far-reaching effects for digital advertising

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is…

incuBeta merges with DQ&A in massive R1.5bn deal

incuBeta, the South African-based digital marketing group, on Thursday announced a merger with the Netherlands-based DQ&A in a deal worth more than R1.5-billion. Founded…

The 3 basics of unparalleled content marketing

The days of just pushing product are over. Of course, companies can still make a decent buck by “focusing on product and sales only”,…

Successful customer engagement management demands planning, personalisation and optimisation

In a digital world, marketers have access to the tools and channels that allow us to engage with customers and prospects in increasingly personalised…

Display advertising drives branded search volume

As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…

We should treat disruption as an opportunity rather than a threat: here’s why

Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…

5 ways that online perceptions create offline reality

The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….

The SIM era of marketing and what it means for your integrated strategy

The dawn of the customer-centric age has undoubtedly arrived. Consumers now dictate where, when, and how information is created, spread, and consumed. In fact,…

Want to win at digital today? Put customers at the center of your business model

Brands that build their customers into the centre of their business model will win in today’s digital era. Through mobile they will be able…

Magnetic content is key to your social and digital marketing success

Many website owners are constantly wondering whether their website’s content is up to standards by Google to get those hard-earned trusted organic rankings on…

Unpacking the tech behind programmatic buying

“Programmatic buying platforms” was the “buzz phrase” of 2014 within the digital advertising landscape. This article unpacks some of the terminology and tech around…

7 key South African digital marketing trends you absolutely need to be aware of

Things are moving fast in the South African digital agency space, with major global players like Publicis and WPP buying out companies that only…

Want to create great work for your clients? Get out of your online comfort zone

A boy living on a farm in the Free State that helps his dad harvest maize during the day can teach himself to play…

Coco-Cola thinks spilling Coke on a server can save the web from trolls

Anyone who’s ever spilled Coke on a piece of electronics knows that it’s pretty much a death knell for that particular device. If the…

5 things you need to know about mastering marketing in a multi-screen world

As consumers’ media habits shift from evening primetime to ‘always-on’ screen time, marketers need to rethink how they interact with their customers. Digital consumers…

Bookmarks 2015: record entries, digital power players dominate shortlist

IAB South Africa has announced the shortlist for its revamped Bookmarks Awards. The awards, which traditionally take place toward the end of the year,…

Online marketing done the smart way: save costs without scrimping on effectiveness

Web marketing has come a long way from the tacky, blinking banner ads on AOL and Yahoo to laser targeted ads delivered through search…

South Africa’s digital marketing future is as diverse as its people

Have a conversation about the future of digital advertising and you’re likely to hear (or say) things like ‘real-time engagement’, ‘geo-marketing’, ‘remarketing’ and ‘second…

Here’s what you really need to know about marketing to millennials

People under the age of 34 belong to the largest, ethnically and racially most diverse generation the planet has ever seen. Fifteen years from…

How to build relationships with magnetic content online

Every day you will find more businesses starting to promote their brand, products, and services by following what is trending at the moment. Content…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project