The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Why are online companies still struggling to understand the SA consumer?
Leading South African online experts have their sights set on the convergence of customer-centricity, agility and data. These concepts have been around for a…
Facebook drives video ad strategy by targeting desktop users with games
As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that…
Predictive analytics could change online marketing for good
Back in 2013, Martin Zwilling announced that predictive analytics was a goldmine for startups, referring to a wide variety of applications such technologies may…
Setting goals on social media is absolutely imperative
Unbelievable as it may seem, you’ll still find many stating that social media marketing is a waste of time, money, effort, and how much…
