The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Here’s why real brand innovation is about participation and storytelling
The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with…
2014 is going to be big: big data gathering, social sharing, content marketing, UX optimising big!
We’re officially into 2014 and we are looking forward to the potential that the online environment provides to the business community. 2012 and 2013…
Here’s why measuring influence on social media is more important than ever
People have been trying to measure influence online for a good few years now. Remember people asking what your Klout score was? Does it…
Playing the hate game: agencies vs clients
I get the pleasure of speaking to various people at multiple digital agencies thanks to my line of work and the complaint is universal:…
