With South Africa getting closer to rolling out a digital nomad visa, it is a mix of good news for the economy but also…
Here’s why it can make sense to build your brand’s audience before developing the content
We often queue up behind ourselves in the search to find, curate and create content that appeals to our audience. Personally I think we…
Here’s why measuring influence on social media is more important than ever
People have been trying to measure influence online for a good few years now. Remember people asking what your Klout score was? Does it…
Playing the hate game: agencies vs clients
I get the pleasure of speaking to various people at multiple digital agencies thanks to my line of work and the complaint is universal:…
What lessons can we take into 2014 from one of 2013’s best Twitter exchanges?
Recently, UK service provider Tesco Mobile caused a welcome diversion from the November Blues when it engaged in a (by all accounts) spontaneous “Tweet-off”…