Ads & Marketing

Protection of Personal Information Bill will make or break SA online marketing

On the 22 August 2013, the South African Parliament approved the Protection of Personal Information Bill and issued the following statement: “The Bill gives…

The secret’s out: Samsung admits its gadgets are made by aliens

‘Designed for humans’ maybe, but by humans? Not so much. The latest word to usher forth from Samsung HQ is that it all its…

Marketing to young people online: South Africa’s ‘born free’ example

The advent of democracy in South Africa in 1994 was celebrated around the world. It was something that many believed they would never see….

Pay per gaze — has Google gone one step too far?

Google is well known for being innovative in the online advertising space. Its flagship advertising program, Adwords, has grossed over $50bn since its inception…

Does your email campaign have a mobile strategy? Here’s why it should

My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our…

A basic guide to AdWords and search

The highest proportion of a marketing budget is typically spent on offline media advertising, the interruptions during your favourite TV show, or the print…

The entrepreneurial illusion explained

Entrepreneur, entrepreneur, entrepreneur… You hear this word over and over again, yet few bother to look it up in the dictionary. Go on, prove…

The importance of being seamless: From ‘marketing’ to ‘website’ in 3 easy steps

Much has been written about online marketing, whether it is search engine marketing, social media or viral videos. Much of it is also written…

Online branded entertainment: Now sold in a bigger box!

I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but…

Digital is not the death of anything, it’s the awakening of everything else

Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…

Extreme Makeover: Getting unsexy or difficult brands onto social media

Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…

Social media lessons from a Russian meerkat

Social media this and that still seems to bombard us everyday, and South African marketers are quickly coming to grips with it – we…

The battle for budget in the digital space

2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…

We are going to need artists

In a lecture room in Johannesburg recently I finished my class with a slide with only a strange square image that looked like a…

iAds: How Apple is putting more sheep in the walled garden

It has not been long since Apple’s acquisition of Quattro Wireless and their clamp-down on location-based mobile advertising. At the time many industry analysts questioned…

‘First ever’ crowdsourced ad competition to showcase SA

South Africa’s International Marketing Council (IMC), custodian of Brand South Africa, is sponsoring a first of its kind online ad competition to crowdsource creativity…

Nandos strikes with Confed Cup viral campaign

It’s so rare that Bafana Bafana win, so when they do we revel in it. For some inexplicable reason, we also particularly revel in…

Promoting your site

Just did this interview for the Kulula inflight mag on online advertising and promoting your website. Thought I’d publish it here too: 1. Why…

The future of online advertising lies in the collapse of print

I guess it seems a bit negative to define the growth of a medium in the collapse of another, but here’s why: For most…

How VR Meditation Apps Like Realms of Flow and Others Are Redefining Our Connection with Reality

Transforming Healthcare in Africa with Technology

How forex trading is transforming startup investment strategies

How One Energy Project Could Reshape Climate Action

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain

Review: Range Rover Evoque P300e Dynamic HSE