The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Why is Big Data still a marketing headache?
People the world over are having sleepless nights as they continue to get to grips with Big Data. It’s a two-word phrase with far-reaching…
The real problem with social media strategies? Traditional agencies
Media strategists are slowly starting to understand digital as both the client and the agency demand a more holistic approach, but what about social…
Want to know about the future of social? Look where mobile’s going
eMarketer recently released a survey in which CEOs from the media and entertainment industries worldwide were asked their opinions on what was going to…
Digital leads the way at the 2012 Loeries
At last year’s Loerie Awards, Hello Computer took home a Grand Prix for its Flow Browser concept for Musica. Strictly speaking, a digital campaign…
