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Advertising and Media

Where are users looking on my webpage?

Have a look at this Google “heat map” that I took from www.google.com/adsense/tips. It shows, according to Google, the locations on your website that users tend to focus on. Google uses this as a guide to show you where you should position Adsense on your site — or any other kind of advert for that matter… or if you don’t like adverts just put important content there. It is an interesting demonstration of where users tend to look on a site.

Nitin Desai from UN wants a combined, killer new media and old media combination

Nitin Desai, Special Advisor to the Secretary General of the United Nations, had a few original words to say on the new wave of “We Media” sweeping the globe. He says that the key challenge – and this is the original part of what he said – is that we face a challenge in finding a business model that can combine the professionalism of the traditional, established media (fact checking; sources; trained journalists; ethics codes and training etc etc) with what we have on the web – the power of collaborative communities, citizen journalism, blogs, collective intelligence, number power etc etc…

Blogs vs traditional media: the Iraq issue

During the first panel discussion of the We Media conference in London a delegate at the conference whose name I didn’t catch stood up and made a very interesting comment. He says he works for a newspaper and that it was his job to review Iraqi blogs for the paper he works for to source stories and comment. He said that ever since he started doing this, he began “losing trust in newspapers” …

Hats off to Media24’s tabloids

Blogging the African Leadership Conference in Kenya, Nairobi

Ingo Capraro, Editor of the relatively new tabloid, Die Son in South Africa gave us a talk on the successes of the paper. Die Son is part of the powerful Media24/Naspers group – the biggest media player in Africa.

Die Son editor gave us a presentation on the newspaper’s successes. It is a tabloid unashamedly covering sex, scandal and has its own page three girl. There was a fair amount of criticism about what the paper was doing. Not sure what the fuss is about.

Who’s running the show at newspapers?

Blogging the African Leadership Conference in Kenya, Nairobi

Dr Peter Mwesige, Acting Head, Mass Communication Department, Makerere University and Former Executive Editor Monitor Publications in Uganda delivered an interesting speech on “African quality journalism”. He emphasised that if we treat the media “like any other business”, we distort the principles of journalism. He noted that there obviously needs to be a healthy mix with regards to the drive for profitability and good journalism, but that the drive for profitability seems to be affecting the craft of journalism. He’s right.

The blog phenomenon

When Gutenberg invented the printing press, he freed the publishers. But when the World Wide Web was pioneered by Tim Berners-Lee, it was said that the readers were now freed. The age of the internet has given unprecedented power to the reader by creating one of the most democratic and accessible forms of publishing yet – the blog.

The great convergence sideshow

It’s always been cheap and easy to publish on the web. Big professional, online publishers share the same medium as small-time, personal homepages. Online publishers typically publish at a lower cost than newspapers or magazines, making it an affordable option for shoestring publishers and budding entrepreneurs. It’s why they are in the web business in the first place.

© Memeburn 2024, a Burn Media publication.

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