Washington and Beijing Reach an Agreement The long-running dispute over TikTok’s ownership is finally nearing resolution. U.S. and Chinese officials have confirmed a framework…
New Medium features enhance ‘open collaboration’ experience
The nature of storytelling has evolved dramatically since the rise of the internet. Ev Williams, co-founder of big names such as Twitter, Blogger and…
8 Cs to get the best bang from your online marketing buck
Based on my digital marketing efforts and experience to date, I have identified eight areas where you need to focus your efforts to optimise…
What Facebook needs to do if it really wants to get marketing right
What does Mark Zuckerberg need to do to turn his machine into a friendly power, serving mankind instead of exploiting it? A really big…
No ROI doesn’t mean digital marketing spend is falling
The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies…
