Epson has announced international music icon and philanthropist Shakira as the new face of its ‘Imagine New Possibilities’ campaign across Africa, the Middle East,…
Getting to grips with Twitter advertising
Twitter’s advertising model kicked off more than a year ago in April 2010, and it is already starting to get a lot of traction…
7 Ways to take advantage of the rise in Facebook marketing
Since the inception of Facebook, its developers have managed to make it a place where individuals have a home. Further to that Facebook has…
8 tips for campaign blogging success (and sanity)
Blogging is hard work. We all know that — if it weren’t, we’d blog more often. But the sustained, focused production of content around…
Gamification strategies for email marketing
Email marketing is a high-performing and cost-effective direct communication channel, but it can sometimes lack the interactivity necessary to make it more engaging for…
