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Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and…
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One of the first things that marketers are taught — once you have got through the four P’s is about market segmentation and the…
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Google’s US$12.5-billion acquisition of Motorola Mobility has set the digital community ablaze with a fresh crop of gripping hypotheses about its mobile end-game. This…