The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
Is ‘quality content’ a Google red herring? [Analysis]
I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced…
7 simple search strategies for your PPC campaign
If you’re a search newbie and want to quickly learn the ropes of the Pay Per Click (PPC) world then using Google Adwords and…
Googarola and the mobile marketing supernova
Google’s US$12.5-billion acquisition of Motorola Mobility has set the digital community ablaze with a fresh crop of gripping hypotheses about its mobile end-game. This…
Marketing across connected devices: How to do it
In the good old days of online marketing there was a screen size you designed for and that was that. Your website always worked…
