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Newspaper paywalls have been criticised by many people in geek communities across the world and also by popular journalism bloggers such as Clay Shirky,…
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So you’ve spent a fortune on search engine marketing, but you’re not getting the results that you had hoped for. You think you’ve covered all…
The importance of familiarity and search engine marketing
Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it…