Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…
Integration: marketing’s new holy grail
Technology has changed marketing. Forever. The scale, scope and sheer onslaught of the technology that marketers need to work with and understand have exploded….
Content trickery will only alienate your audience
Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they…
Here’s why you should pay as much attention to your own brand as your company’s
Brand consistency — in the long term – ensures consistent business and career growth. Very often business owners steer clear of focusing on their…
6 ways to ensure your social customer-service efforts rock this holiday season
Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. While my…
