The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Looking for a social media agency? Here’s how to get started
Last night when I searched for the phrase “social media agency”, thousands of results popped up. This clearly shows there are many agencies advertising…
Focus on writing content for real people, not robots
I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a…
Content trickery will only alienate your audience
Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they…
Here’s why you should pay as much attention to your own brand as your company’s
Brand consistency — in the long term – ensures consistent business and career growth. Very often business owners steer clear of focusing on their…
