Hisense is making a deliberate play for South Africa’s growing gaming and hybrid-work audience with the launch of its latest monitor lineup, led by…
3 things you need to remember when measuring the success of your social campaign
“How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out…
Why an obsession with Big Data is blinding brands from the truth
“Just because we can reach users on various device doesn’t mean they want us to reach them”, Brett Morris of advertising giant FCB says…
Penny for your thoughts: 5 PR tactics to help you achieve online thought leadership
Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise and clutter, it’s often this more…
These guys get me: marketing to the empowered consumer
“There was music in the cafés at night, and revolution in the air.” Bob Dylan, Tangled up in Blue There’s an uneasy feeling in…
