Tech giant Samsung has reported its lowest quarterly profit in eight years this week an indicator to the weakened global economy to hit PC…
Do no evil? The Google & JC Penney controversy
We usually associate black hat Search Engine Optimisation (SEO) tactics with spammy sites selling get rich quick guides, or porn, or any other slightly…
Paid search industry due for a shakeup
The future of paid search advertising lies in quantitative data analysis, coupled with real-time campaign optimisation. There are, however, not many companies which can…
How SEO is breaking the web (and killing Google)
The web is in trouble. Big trouble. It’s not the first time. It was also in trouble in the mid ’90s. But then Google…
The importance of familiarity and search engine marketing
Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it…
