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Burson-Marsteller’s A-Generation Study sheds light on Africa’s youth
Burson-Marsteller Africa, a strategic communications and PR firm, has today unveiled an interesting list of what it believes are the six key trends that…
Is your contact centre a brand building or grudge centre?
Streamlined systems, self-service options, real-time communication and measured results define the contact centre of the future. We all know the theory: consumers are changing…
Use a magnetic content marketing strategy to generate leads
A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success….
B2B marketing: time to catch a wake-up
Scratch a bit on the surface of the current South African Business to Business (B2B) marketing landscape and it is easy to believe that…
