The tech world was recently shaken by rumors of Elon Musk wanting to buy OpenAI, the AI powerhouse led by Sam Altman. But Altman…
Experiential design: Helping brands stand out from the clutter
We live in an era of mass personalisation. Go to Nike, you can choose the colour of your shoes. At Mini, you can mix…
Facebook to launch ad platform to better track users across 3rd-party sites
Facebook is allegedly on the verge of launching a brand new ad platform designed to improve how marketers target and measure the advertisements bought…
The Africanisation of social platforms: virtual connections & peer-to-peer services
Connection. Could there be a more basic need? Africans, like everyone else, crave interaction with others. Yet, as the West promotes individualism and the…
3 things you need to get right to become a truly social business
If you want to transform your business into a social business, it’s great, but often we see many companies that are only focusing on…
