Why Premium Devices Matter In South Africa’s competitive mobile market, networks are no longer just fighting for subscribers. They are fighting for the country’s…
Context is queen: native, conversational marketing are changing advertising’s UX
The term “user experience” is an increasingly elastic one. It has extended from denoting experiences with single, tangible touchpoints (such as websites), to encompass…
BlackBerry director: fighting tech giants is tough — we may have to go niche
If you were tasked with figuring out BlackBerry’s future, what would you do? Pin all your hopes on its new phones and revamped operating…
Why your digital marketing efforts need to be all about building relationships
Building relationships with your target audience should be a number one priority if you are busy with any digital marketing campaign. By building relationships…
Protection of Personal Information Bill will make or break SA online marketing
On the 22 August 2013, the South African Parliament approved the Protection of Personal Information Bill and issued the following statement: “The Bill gives…
