South Africa’s esports scene is set for a major showdown as Hyprop and MTN introduce SHIFT COD, a Call of Duty tournament forming part…
Email marketing and the challenges of the Freemium model
Freemium is a business model that works by offering a product, such as software, at no cost while charging a rate for advanced features…
Generational theory’s influence on digital marketing
Generational Theory is a topic that has been bantered around in marketing circles for, well, for generations now. Never has technology, though, moved at…
How over-regulation has stifled the pace of mobile money adoption in Africa
In a continent where less than 20 percent of Africa’s population has a bank account and where latent demand for money services is so…
Netflix lands in Latin America and Caribbean
US online video rental giant Netflix has announced the launch of its television and movie streaming service across Latin America and the Caribbean. The…
