OpenAI has launched GPT 5.2, a major model upgrade now available in both the API and ChatGPT. It is described as the company’s most…
‘Experiential’ ad campaign a viral hit on YouTube
The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response,…
What online publishers can learn from gaming
The demise of mainstream print media is now taken as gospel by many leading editors and media thinkers, while an even more radical idea…
QR codes: The future of mobile media
QR Codes will soon become commonplace. It will be second nature for anyone with a mobile phone to scan codes and get information. If…
Five ways you can make better use of mobile
Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something…
