Anthropic says its AI will not be used to spy on customers, even in government contracts. Here is what that means for AI governance, enterprise trust and defence partnerships.
A basic guide to AdWords and search
The highest proportion of a marketing budget is typically spent on offline media advertising, the interruptions during your favourite TV show, or the print…
Google ad share disclosure is as clear as mud
Google has made a big deal out of disclosing how much money it shares with website publishers hosting its AdSense advertisements. “In the spirit…
The importance of being seamless: From ‘marketing’ to ‘website’ in 3 easy steps
Much has been written about online marketing, whether it is search engine marketing, social media or viral videos. Much of it is also written…
Google TV – So What?
I can’t get excited by Google TV because no matter how fine the box is, no matter how great the wired and wireless connectivity,…
