AI-Enabled Samsung Galaxy Z Series with Innovative Foldable Form Factor & Significantly Improved Screen Delivers New User Experiences Across Productivity, Communication & Creativity The…
It’s about branding, stupid
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
Scoop: New "Web 2.0" recruitment site launches in South Africa
Here’s a scoop for ya. I’ve just been alerted to what looks like a new and pretty serious “Web 2.0” entrant in the South…
Is Google a monster?
On Poynter emedia tidbits on which I am a fellow contributor, the big question is asked of the dot.com mega success story, Google: “Can…
We Media
Journalism on the internet is becoming a “conversation” rather than a “sermon”. Mainstream media should take note. What’s going on with the internet these…
