Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Nervous flyer? British Airways’ new kitten and puppy channel could help
The entertainment options on British Airways flights just got a whole lot cuter. Taking a leaf out of the internet’s book, the airliner is…
Twitter pauses to remember Robin Williams
Legendary actor, comedian and entertainer Robin Williams has died age 63. The star of films like Mrs Doubtfire and Aladdin, Williams was found dead…
5 reasons why South African entrepreneurs should think twice before entering the local Dragons’ Den
South Africa is getting its own version of the hit reality series Dragons’ Den. Business giants Lebo Gunguluza, Vusi Thembekwayo, Polo Leteka Radebe, Gil…
Personalisation should always be the number one goal in all your digital marketing efforts
In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalisation will enable firms…
