Five years ago, launching a decent streaming platform took millions. Now? A teenager with a laptop can build something that reaches millions. That shift…
There’s growth in the global ad industry, but massive problems with mobile ads
Ingrid Lunden reports on the latest forecast on global advertising markets from advertising agency ZenithOptimedia. Global ad spend in 2013 will see steady growth…
Nielsen Twitter ratings show big growth in tweets about live TV
People in the marketing and media industry will have been waiting for this for a long while. Nielsen has released its first Twitter TV…
Think you’re a social media expert? 10 reasons why you’re wrong
Being into digital marketing isn’t just great. It’s awesome. It’s an ever evolving industry and nothing ever stays the same (especially with social media)….
An open letter to social media managers: the Sinead/Miley edition
This is a parody of the open letter musician Sinead O’Conner sent to Miley Cyrus in response to the starlet’s video for ‘Wrecking Ball’….
