Africa’s Moment in the AI Economy By 2030, artificial intelligence could create more than 230 million digital jobs across Africa, reshaping the continent’s economic…
Pay per click advertising: You’re doing it wrong
“Too many digital agencies are focused wholly on driving traffic to their clients’ sites without providing any insight into what to do with it,”…
Your brand and mobile: How to make it all happen
Advertising campaigns used to be every marketers logistic nightmare. From the initial executive pitch to allocating resources, time, banners and newspaper ads, logos, video…
Ad Dynamo: A plucky Google David-and-Goliath story?
By far the biggest contender to the online revenue stream for advertising would be the Pay-per-click model, largely dominated by Google’s famed contextual advertising…
Facebook drives social media advertising globally
Social networks are steadily increasing the amount of share in online spending on advertising in the United States. The latest report from eMarketer, shows…
