With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Facebook rolls out mobile ads
Facebook’s decision to roll out Timeline to brand pages was pretty big news, but its decision to include ads on its mobile offering could…
Ad Dynamo: A plucky Google David-and-Goliath story?
By far the biggest contender to the online revenue stream for advertising would be the Pay-per-click model, largely dominated by Google’s famed contextual advertising…
Facebook drives social media advertising globally
Social networks are steadily increasing the amount of share in online spending on advertising in the United States. The latest report from eMarketer, shows…
How well are hotels using Google Adwords?
The effective use of Google is critical for all businesses in the 21st century. But nowhere is it more relevant than in the hotel…
