Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Roll on broadband
from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…
Where are users looking on my webpage?
Have a look at this Google “heat map” that I took from www.google.com/adsense/tips. It shows, according to Google, the locations on your website that users tend to focus on. Google uses this as a guide to show you where you should position Adsense on your site — or any other kind of advert for that matter… or if you don’t like adverts just put important content there. It is an interesting demonstration of where users tend to look on a site.
Why we love and hate Google
net savvy Why we love and hate Google Local online publishers need to keep an eye on Google Publishers love and hate the world’s…
Web 2.0 a Poo Sandwich?
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
The future of online advertising
net savvy The future of online advertising Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much…
