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All posts tagged "Mxit"

  • Sources: fresh retrenchments at Mxit

    African mobile social network Mxit has begun a fresh round of retrenchments as it looks to find its place in a mobile messaging space dominated by US and Asian players. A source close to the company confirmed to Memeburn that the Stellenbosch-based company today began negotiations with staff around its downsizing efforts. This is the second wave of retrenchments at the company in the last couple of years. In late 2012, following the departure of maverick entrepreneur Alan-Knott Craig Jr, the company laid off nearly a third of its staff. At the same time however, it said that...

  • Mxit offers CodeX sponsorship to help breed SA’s young coder generation

    Mxit, the South African messaging app, is offering three sponsorships for the next intake of CodeX -- the local programming apprenticeship school. Through this partnership, three bursaries valued at R25 000 each will be given to some lucky Mxit users. Considering that Mxit has about 6 million users in South Africa, being chosen will not be a stroll by the beach. CodeX is a new incubator that focuses on breeding highly skilled software developers to grow the South African technology ecosystem. It does this by training young, talented minds to build real software products. CodeX is also supplemental to tertiary...

  • Nal’ibali reading campaign joins Mxit to improve SA’s literacy with new app

    The Nal'ibali reading campaign has joined forces with South African based social networking platform Mxit to launch an app aimed at better distributing children's stories together with literacy tips across the country. Mainly driven by PRAESA (the Project for the Study of Alternative Education) and Times Media, Nal'ibali (isiXhosa for “here’s the story”) was launched in 2012 with a mission to spark children's potential through storytelling and reading. The partnership with Mxit Reach allows anyone with a mobile handset -- including feature phones -- to help share stories, literacy tips and support with children in their mother tongues. ...

  • Can features like Chat Cards and Newsfeed make Mxit cool again?

    Not so long ago, Mxit appeared to be caught in something of a malaise. Alan Knott Craig Jr, the man who promised to change the company from the ground up had parted ways with it, the board appeared reluctant to appoint a new CEO and its product was stuck in pretty much the same place it had been in for years. No one can accuse it of that now. In the space of a few months and under new CEO Francois Swart, it has launched brand new smartphone and feature phone versions, launched in India and rolled out a host...

  • Building the next Mxit: where is South Africa’s next big mobile business?

    Isn’t it a sad indictment on everyone involved in the tech/mobile/start-up industry in South Africa that the most exciting mobile business to emerge from the country is roughly a decade old (in its current incarnation as messaging app)? A decade?! I look at list after list of startups to watch and there’s nothing that stands out as ‘wow’. There’s the inevitable grouping of half-baked clones of services and products that exist in foreign markets. Is copying and pasting an idea from the US going to make you wildly successful and able to cash out and hardly ever work again? Probably not....

  • Mxit officially launches in India, sets sights on massive feature phone base

    Plans from Mxit, the South African based mobile social network, to expand into India have hardly been a well-kept secret, but it's still a pretty interesting move and now it's official. Mxit today officially launched its India operation, headed up by Sam Rufus Nallaraj (a former contestant on The Apprentice Asia and Vice President at Deloitte & Touché in Hyderabad) with former South African cricketer and Indian coach Gary Kirsten as the face of its marketing campaign. While India's smartphone market is burgeoning, it looks like Mxit is aiming its sights squarely at the country's massive feature phone user...

  • Mxit’s India foray: what we know so far [update]

    It's hardly unfair to say that Mxit was in stuck in stasis for a little while. Between Alan Knott Craig Jr leaving and the launch of Mxit 7, the company just seemed to kind of exist. Now though, it looks like the company's determined not to let the cobwebs settle again as it prepares for a full-frontal assault on the Asian markets, starting with India. While Mxit has always been supported in India, its user numbers are limited. Of the 7.4-million or so monthly active users it lays claim to 84% are in South Africa, with most of the...

  • Twitter wants to be a messaging app, Instagram wants to be Snapchat. And that’s missing the point…

    Of course Snapchat turning down a US$3-billion offer from Facebook has made everyone sit up and take notice. That’s real money, even for the Valley. Is it a surprise that Twitter last week moved direct messaging to the timeline? Is it a surprise that it's added photo messaging to DMs? Is it a surprise that Instagram launched private (‘Direct’) messaging? No. No. No. And it's also not a surprise that those two companies unveiled these features within a day of each other. It's a fight for attention. Right now, there’s no winner takes all. Even WhatsApp (ironically the least innovative...

  • Mxit reboots with #mxit7… Now what?

    Mxit 7 on iOS is gorgeous. Its reimagined J2ME client is perhaps even more impressive. But, as we’ve seen over and over again, a gorgeous product does not a successful product make... First, a disclosure: I know a fair number of people at Mxit. I've known CMO Vincent Maher for almost a decade. New rockstar chairman Michael Jordaan. Product manager Peter Matthaei. Brad Whittington. And a few ex-Mxit staffers, like Sarah Rice. I haven't spoken to any of them about this piece. Nor have I spoken to them about what's gone on behind the scenes over the past year....

  • Mxit 7 is here: fresh feature phone app, smartphone version to come

    The new version of Mxit is here. Okay, it isn't really a surprise, given that we were able to give you preview of it late last week. What is interesting is that the mobile social network seems to be doing as much as possible to dismiss any notions that it might have forgotten the feature phone customers who make up the core of its user base. The decision to release Mxit 7 for feature phones today, for instance, can't be accidental. Especially given that it will be followed later in the week by versions for iPhone and iPad....

  • Here’s what the new version of Mxit will look like

    If you've been thinking that Mxit's been quiet on the product front for the last little while, we may know why that was the case. The mobile social network's been cooking up its latest revamp, Mxit 7, and we've been given a glimpse of what it will look like. Mxit 7 is set to go live in four days time, featuring a complete redesign as well as a new logo that's more in line with the new look. Memeburn received a few images showcasing what the new iPhone and J2Me versions of the service will look like. Android, BlackBerry...

  • Mxit users might be outnumbered by FB counterparts, but are still fiercely loyal

    Mxit may not be the mobile social networking powerhouse it once was, but its users are still fiercely loyal. That's according to analysis of the SA Social Media Landscape 2014 research study, released by World Wide Worx and Fuseware. When the two companies released the results of their research in September, they showed that Facebook, with 9.4-million active users, had overtaken Mxit to become the country's most popular social network. In presenting the results, World Wide Worx and Fuseware said that Mxit's 7.4-million active users (84% of whom are from South Africa) was down from the 9.3-million active users...

  • Ex FNB head honcho Michael Jordaan named Mxit chairman

    This is big. Former FNB CEO Micheal Jordaan has been appointed chairman of mobile social network Mxit. Jordaan, who retired from FNB after a decade in the top job, has close ties to some of the company's largest shareholders, having served as Rand Merchant Bank co-founder Paul Harris' personal assistant in the mid 1990s. “Having a business heavyweight of Jordaan’s calibre on the board of directors is no doubt a sign of great things to come from Mxit,” said Harris. In Jordaan's time as FNB CEO, the bank introduced a number of innovations -- it was the first in South...

  • Need to recruit top talent? The case for Mxit

    Mobile recruitment is taking off worldwide with Google reporting that one in five searches, including searching for jobs, are now done on a mobile device. In countries like South Africa, where about 80% of the population (or 40-million) people now own a handset, cellphones have always been a powerful marketing channel. With mobile access to the internet growing, targeting talent on the go will become essential in the recruitment strategy. According to the World Wide Worx: Mobility 2012 report, about 59% (or 29.5-million) South Africans now have access to the internet in some way. Of these, 27% (or...

  • Mxit launches latest J2ME app, includes improved images, profile building

    African mobile social networking giant Mxit has launched the latest version of it J2ME app, which it says draws heavily, when it comes to looks at least, from its Android and BlackBerry 10 apps. In an official blog post, Mxit says that the updated app comes with a number of new features, including an improved user experience, in line with the Android app and improved profile building with the inclusion of a user’s relationship status. The most significant changes however appear to be in imaging. People with feature phones will now apparently be able to send and receive large...