Nielsen

Nielsen Twitter ratings show big growth in tweets about live TV

People in the marketing and media industry will have been waiting for this for a long while. Nielsen has released its first Twitter TV…

The real story behind Nielsen’s Twitter TV rating plans [video]

Blame Beyoncé and Oprah, Karl Rove and Anderson Cooper for the change we’ve seen in TV news over the last few years. Although most…

How Brazil became an internet advertising powerhouse

Brazil is a making waves in the tech world. A growing number of tech startups are emerging from the Latin American country and it’s…

Generational theory’s influence on digital marketing

Generational Theory is a topic that has been bantered around in marketing circles for, well, for generations now. Never has technology, though, moved at…

Netflix users mainly connect through game consoles, finds Nielsen study

Half of all Netflix users connect to the popular US video streaming service using a game console, according to a recently published Nielsen survey….

The ‘hyper-fragmented’ state of the music industry: Where to from here?

The digital, online revolution has had a profound effect on almost every industry you can think of. But perhaps the hardest hit of all…

South Africa’s Exploding Internet

Received a press release from Nielsen//Netratings, who run the statistics and compiles readership of the major websites in the local Online Publisher’s Association. Whichever…

SA's online media space

At KUGM Online Marketing conference in Rosebank Russell Hanly, Chief Executive of the new 24.com, gave us a brief overview of the new 24.com…

Dot.boom, dot.bomb, dot.reality

\During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were…

The online advertising edge

A great philosopher once said: I think, therefore I click. I think his name was Desmond or something, but click he did. After the…

Online advertising: Cautious Optimism

I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt…

South African websites: Who’re the Big Fish?

South Africa’s online publishers pulled in about 3,5-million unique users or readers and about 106-million page impressions in the month of August. It’s the…

Acer’s New Nitro AI Gaming Gear Is Here—But Is It Worth It for South Africans?

R19,000 for Bass? Sony Tests South Africa’s Audio Appetite

Tech Stocks Tank – Can SA Survive a Global Meltdown?

SA Business Confidence: Fintech Lula Sounds Alarm on SME Reality

Why MVNOs are gaining ground — and how Huge NXTGN is accelerating the shift

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Gravity is a true driver’s EV SUV

L2 charging and the power of dwell time

Tires and tariffs