search engines

Most of your website’s traffic doesn’t come from humans

You work hard on your your website right? You enjoy every spike in traffic like it was the first. After all, it must mean…

Don’t Google it: 9 Alternative search engine options

In a world where Google is the most visited website, and “just Google it” is an answer to many questions, are there any up-and-coming…

Good content density can help your SEO strategy

I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main…

The importance of the ‘long tail’ in SEM campaigns

At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…

Blekko: A genuine challenger to Google?

In August Memeburn reported that a new search engine called Blekko, backed by millions in venture capital, was coming to a browser near you….

How SEO is breaking the web (and killing Google)

The web is in trouble. Big trouble. It’s not the first time. It was also in trouble in the mid ’90s. But then Google…

When will a search engine understand like a human?

The blank search box is often a starting point for our journeys into the web. We search when we think it will be the…

The quest for the perfect search result

Head of Google South Africa, Stephen Newton, shares a few thoughts on where search is going and why the user is the ultimate winner…

Google not against ACAP, says CEO Eric Schmidt

The World Association of Newspapers (WAN) has now issued a press release that “welcomes Google CEO Eric Schmidt’s statement supporting the aim of the…

World's publishers face off against Google: It's getting ugly

I had a feeling this would be the end result. At first there was co-operation and pleasantries exchanged between the media publishers and Google,…

Wikipedia boss Jimmy Wales to create Facebook competitor?

At a gathering of about 100 of some of South Africa’s top geeks on Tuesday night, Wikipedia founder Jimmy Wales revealed what he said…

SecondLife, another graphic World Wide Web?

At the beginning of this year I blogged about the amazing work that Adam Pasick was doing with Reuters in Second Life, the virtual…

Google slammed, Google praised at newspaper conference

Eamonn Byrne from the World Association of newspapers asked the panel at the last session of this congress: Is partnering with a search engine…

Surviving an online brand attack

I’m becoming a regular reader of the Quirk blog (and not just because of their recent SEO article). Here is a piece on ten…

Decline of the homepage

Website consumption patterns are changing. Remember when the main way to surf a website was via its homepage? Well, that was the old days. The rise of super-fast, super-efficient search engines mean that users are increasingly accessing websites via deep links that bypass their homepages directly to a website’s articles. It’s essentially a backdoor into your website. Search engines aren’t the only ones to blame. Bloggers generally link directly to the articles they are writing about, ignoring homepages. RSS feeds, which allow users to subscribe directly to article feeds, are also responsible for the decline of the homepage. So what does this mean? Paradoxically it is both a problem and an opportunity for publishers.

Online ‘permanence’

Imagine a world where you could actively sell advertising on archived content. Well, it’s here. Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely life of obscurity in some dusty library archive….

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search engines

Most of your website’s traffic doesn’t come from humans

Don’t Google it: 9 Alternative search engine options

Good content density can help your SEO strategy

The importance of the ‘long tail’ in SEM campaigns

Blekko: A genuine challenger to Google?

How SEO is breaking the web (and killing Google)

When will a search engine understand like a human?

The quest for the perfect search result

Google not against ACAP, says CEO Eric Schmidt

World's publishers face off against Google: It's getting ugly

SecondLife, another graphic World Wide Web?

Google slammed, Google praised at newspaper conference

Surviving an online brand attack

Decline of the homepage

War of the web

Why we love and hate Google

Dot.boom, dot.bomb, dot.reality

Online advertising: Cautious Optimism

South African websites: Who’re the Big Fish?

Google ads fuel dot.com recovery

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