In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Wherefore art thou social media ROI?
As some of you may know, my first set of pieces for Memeburn dealt with the issue of ROI, of how it can be…
The road to digital maturity: 4 steps to bringing social media in-house
In my previous article I spoke about the three key milestones companies need to work towards achieving in order to be successful in a…
5 big ways social HR is changing the way we do business
We are entering a time of social HR, where companies are integrating social technologies into their employee life cycles, from recruitment, skills development and…
3 levels of management crucial to your ORM strategy
Having to monitor your online reputation proactively is often thought of as the negative side of social media. Online reputation management has become a…
