Africa’s Moment in the AI Economy By 2030, artificial intelligence could create more than 230 million digital jobs across Africa, reshaping the continent’s economic…
10 social media etiquette tips for businesses
Embracing social media requires fresh thinking from companies wishing to promote their brand successfully. But when using these channels improperly, things can go horribly…
Five easy ways to cross promote your social media content
If you’re using multiple social media platforms to promote your business, it makes sense to cross promote the media you generate through the various…
Five ways to integrate social media into your overall marketing mix
Although social media can give you good returns for a fraction of the monetary cost of a traditional marketing campaign, you should still think…
When tweeting an opinion is a fireable offence, media loses
Last week CNN fired one of its senior editors, Octavia Nasr, after she paid her respects in a tweet following the death of a…
