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All posts tagged "Yahoo!"

  • Twitter stock rises amid Google takeover rumours

    Where there is smoke, there is fire, the saying goes. And it holds any truth, fresh rumours of a Twitter acquisition may have more truth to them than you think. According to Mashable, Twitter’s shares rose ‘amid gossip in the investment community that the company had hired advisors to deal with takeover bids.’ At this rumour, Twitter’s shares rose up to 4.8% as rumours of Google and Yahoo planning a possible buyout surfaced. On Tuesday, rumours were doing the rounds that Twitter had hired advisers including Goldman Sachs to fend off companies that are interested in buying the social media...

  • Google sees biggest traffic drop in five years as Yahoo grows

    Recent numbers by StatCounter show that Yahoo has achieved remarkable growth in the last month while Google's search traffic dropped. In the US at least, the world's largest search engine faced a drop of 2.1% between November and December after Mozilla announced that its Firefox web browser would be ditching Google for Yahoo as its default search engine in the US. “The move by Mozilla has had a definite impact on US search,” commented Aodhan Cullen, CEO, StatCounter. “The question now is whether Firefox users switch back to Google.” Firefox users represented just over 12% of US internet usage in...

  • Tumblr now has buy, pledge, and get involved buttons

    In the last six months Tumblr has overtaken Instagram as the fastest-growing social media platform, and now it seems that the site wants to overtake the competition when it comes to bringing in money and doing good. The first step in that direction the testing of a feature that will allow users who post links from a selection of sites like Etsy, Artsy, Kickstarter and Do Something to buy, browse, pledge or do something. At this point the feature is only available on desktop. These buttons are only available to these four sites, but in the long run when Tumblr extends...

  • Yahoo will become the default search engine for Firefox in the US

    Firefox just dumped Google for Yahoo. After celebrating its 10 year anniversary earlier this month, Mozilla flaunted new initiatives to further its vision of democratising the web, throwing around strong words such as choice, opportunity and independence. The software giant has just announced a partnership that will integrate Yahoo Search as its default search engine for its Firefox web browser. This move essentially concludes a 10-year deal between Google and Firefox and initiates a five-year partnership with Yahoo. Starting December 2014, Yahoo Search will become the default search engine for Firefox users in the US only -- one of the...

  • Yahoo’s end-to-end encryption tool will combat email snooping

    Yahoo is now the second major tech influencer to actively support email privacy. At Black Hat USA, the multifaceted tech giant recently announced to roll-out an encryption tool for its email service by 2015. Borrowing from Google's tech, the update aims to give willing Yahoo Mail users ultimate privacy when conversing with one another, whether good or bad. To stamp out controversial issues highlighted by NSA voyeurism and the like, online privacy has been at the forefront of popular debate ever since the web was born, and blew up after the Edward Snowden debacle last year. The move requires both email...

  • It’s time for the Phoenix to rise: Yahoo! in 2014

    Fourteen months ago, Yahoo! pulled off one of the best executed coups of in the tech industry. In the midst of great doubt and what some considered its death knell, Yahoo! flipped the script. And so like a phoenix the ailing tech giant began to rise from the ashes with the appointment of Marissa Mayer as CEO. Yahoo!'s recent history has been something of a disappointment. The Sunnyvale company entertained a revolving door of CEOs and appeared to have stumbled into mediocrity, while Google flourished. Things are changing. In the last year there has been an intense focus on beauty,...

  • Marissa Mayer unveils revamped Yahoo! Advertising [CES2014]

    If Yahoo! really is to rise from the ashes in 2014, advertising is undoubtedly one of the areas it has to get right. And when CEO Marissa Mayer took to the CES stage in Las Vegas, we got an idea of how it intends to do that. During her keynote, Mayer announced the launch of a revamped Yahoo! Advertising, at the same time showing exactly how the company intends to make money from Tumblr. The new approach, the company claims in an official blog post, allows it to deliver unified campaigns "across premium and audience-focused display, native and search...

  • BlackBerry blunders to magnificent Marissa: 2013’s biggest winners and losers in tech

    The year 2013 has been a big year of highs and lows for the tech industry. We’ve seen some great start-ups hit the big league this year. At the same time we’ve seen the fall and demise of a few giants in the industry. Looking back through the year, here’s a few winners and losers that we thought stood out: Losers of 2013 1. BlackBerry After years of development and promise, Blackberry finally launched its OS10 edition along with two great phones: the Q10 and the Z10. The only problem is their phones were five years late. If these phones were...

  • Yahoo collapses, Firefox drops Java and Instagram kills Snapchat: #StuffToKnow

    While the pope is the person of the year, Yahoo Mail is the undoubted failure of the week. Firefox meanwhile has decided to block Java. YouTube also re-winded through the year's most epic videos. And, proving that Christmas can come early, Beyonce just dropped a full album with a ton of collaborators out of nowhere. Oh and you can help save the world while riding a bike. INTERNET Yahoo's prolonged email outage enrages those who still use it Yahoo Mail has been down for up to three days for some people, in the webmail service's worst failure yet and, being on the...

  • Fewer than 25% of Yahoo employees use Mail — hilarious memo ensues

    Anyone whose company has forced them to switch email systems will appreciate this. Fewer than 25% of Yahoo employees use the company's own email service, with most clinging desperately to Microsoft Outlook. This has, in turn, resulted in a doozy of an internal memo -- first spotted by AllThingsD's Kara Swisher. The memo, titled “Windows 95 called and they want their mail app back”, starts out by comparing the migration rate to a high school grading curve, before going on to make Google references and aiming a few more jabs at Microsoft. One paragraph in particular digs deep at the Microsoft-built...

  • Marissa Mayer: Yahoo! is riding the mobile wave to reinvention [DF13]

    When Marissa Mayer first walked into Yahoo!, she sat in the cafeteria, meeting the employees and trying to source out the company. According to the CEO, her "aha!" moment came when a mobile engineer came to chat to her. Since taking up the troubled mantle of Yahoo!'s head honcho, Mayer has made it clear that mobile is the way to go. Taking the stage at Dreamforce, Saleforce.com's mega conference, Mayer said that at Yahoo!'s core it is a company that builds for the mobile users. Yahoo! is a mobile first company She thinks of the company as mobile first and reckons...

  • Contact engagement: the gem ensuring your email campaign hits the right inboxes

    Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? You’ve employed the best designer, your email has a well-balanced HTML to text ratio, you’ve made sure to get rid of spam-connotative and abusive words, you’ve employed the right authentication tools and your template colour scheme is as neutral and clear as possible. Have a look at what the ISPs consider before allowing your mail to reach the inbox: IP or domain reputation Message content Authentication tools ( SPF, DKIM, Domain keys) This is the traditional check list to get to the inbox,...

  • Ad exchanges and ad networks work best together: here’s why

    Web publishers have myriad ways of profiting from users coming to their sites. Display, or banner, advertising has been around since particular web pages became popular and needed to monetise. How these things work Advertisers needed to buy inventory but internet audiences are increasingly fragmented according to their demographics and interests -- so ad networks aggregated inventory across many sites in order to provide the size of audience that traditional avenues like television had previously offered. Inventory would be sold on a cost-per-thousand impressions (views) or, as it termed, CPM basis. For a more technical explanation of how ad networks work,...

  • NSA secretly broke into Yahoo! and Google’s data centres

    The US' National Security Agency (NSA) has secretly been infiltrating the communications links that connect Google and Yahoo!'s global data centres. That's according to the latest leak sent by former NSA contractor turned whistleblower Edward Snowden. As reported by the Washington Post, the agency has been using these links to tap into user communications, apparently at will. The latest leaked documents apparently also reveal that the NSA's acquisitions directorate sends millions of Google and Yahoo! records every day to data warehouses at its Fort Mead headquarters. According to the Post, the NSA's chief tool for exploiting the data links...

  • Microsoft’s Nokia, Galaxy Gear, Yahoo!’s meh logo: #StuffToKnow on the web

    It's been a pretty big week in tech: Microsoft bought Nokia for US$7.2-billion in a bid to increase its tiny slice of the global mobile market. Samsung released its Galaxy Gear smartwatch, officially starting a new age of wearable tech. And Yahoo!, the company that was the Google of yesteryear, released its new logo... it’s not great. TECH Microsoft set to buy Nokia for €5.4 billion This was the biggest one of the week, in the wake of the news of their CEO Steve Ballmer calling it quits and an ongoing attempt to becoming a "devices and services" company and so...