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Nando’s delivers final word in ad battle with Santam

The advertising battle between Nando’s and Santam has been one of the more entertaining ones in recent history. And just when you thought it was over the fast food chain decided to deliver one final salvo.

Stuart Thomas: Senior Reporter
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself... More

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After Nando’s ripped off an ad from the insurance company which illustrated how easy it was to miss the details, Santam fired back with a challenge: Nando’s was to drop off a very specific order of food at a children’s home.

As we reported in an update to the story yesterday Nando’s delivered a full 24 hours ahead of time.

The company has also committed to delivering food to the home on the last Friday of the month for the rest of the year.

“We responded to the challenge — and we responded fast, ahead of the time and day that had been specified. All that’s left to say is well-played all round,” said Nando’s South Africa marketing director Quinton Cronje.

The ad details all of this and takes one final dig at the insurance industry. Take note FNB and Standard Bank, you too Apple and Samsung: this is how to run an ad war that actually entertains people and generates good will to both companies.

  • Zak Cronje

    I’m already a Santam client, but this made me vow that I too will have Nando’s on the last Friday of every month…for a whole year. Good work Santam and Nando’s!

  • Renelouise

    Maybe I’m just cynical but I think this has been one of the most cynical abuses by ad companies and big corporates of the media AND orphans, to make sure everybody take note of their products. What’s a stukkie Nando';s  X 12 to hem? Nothing. They got much more mileage out of the orphans than the orphans from them. If both Santam and Nando’s cared they would have made sure those kids got a proper education.

  • Odettef

    This is a far better approach than taking each other to the competitions board! Use your powers for good!

  • Steve

    u mad bro?

  • Anonymous

    Yes you ARE horribly cynical Renelouise! Why can’t you just give credit where credit is due? (And what are YOU doing to educate or treat those kids?)

    Both these companies did a wonderful job of advertising, charity and entertaining us in the process.

    Well done Nandos! Well done Santam! Thanks for the fun!

  • Anonymous

    Yes you ARE horribly cynical Renelouise! Why can’t you just give credit where credit is due? (And what are YOU doing to educate or treat those kids?) Both these companies did a wonderful job of advertising, charity and entertaining us in the process. Well done Nandos! Well done Santam! Thanks for the fun!

  • Ra

    the kids get food in their belly’s. Renelouise what did you do with your 
    phillips today ? 

  • Keit

    I love Nandos

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