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All posts by Gil Sperling

Co Founder of Popimedia Innovations, Gil Sperling is a qualified Electrical Engineer. After two years of working for an Industrial Engineering consulting firm, Gil's passion for Innovation and technology, and his enterpreneurial spirit, contributed to the evolution of Popimedia Innovations and the sprectrum of products and technologies that drive the company's expertise in Social Media.
  • The growth of Africa’s ecommerce future lies offline

    Ecommerce in Africa has experienced massive year-on-year growth. Despite infrastructure challenges, ecommerce is expected to see 40% annual growth for the next ten years. Africa, outside of South Africa, is a mobile-first, and largely unbanked economy. With mobile penetration reaching close to 70% on the continent, technology has shown extraordinary innovation, especially in the fintech sector. The link between digital media and ecommerce is well documented and easily trackable. For this reason, we’ve scrutinised case studies highlighting the role social media plays in ecommerce success, and have ploughed expertise, time, and energy into building campaigns. However, it is critical to bear in...

  • The future of advertising agencies: technology killed the ad man

    An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach: “managing the traffic without owning the ride, or in the case of agencies, owning the relationship with a client, the strategy and data without owning the execution”. Agencies still in existence have, out of necessity, undergone massive change over the past decade. As brands recognised that suturing all aspects of brand exposure into a cohesive representation of the organisation, advertising agencies have upskilled into social, digital, and mobile – or bought up companies specialising in these...

  • TV is dead…at least as we know it

    Digital has changed everything. Complex algorithms have, whether consumers are aware of it or not, changed the way we consume and engage with content. In an online tango between publishers and consumers, the personalisation of content streams has become so finely honed that the same platform offers hugely divergent content from one user to the next. Consumers have become so used to this new normal that consumption demands are extending beyond the online world into other media. On-demand television is a clear illustration of users losing patience with the old “broadcast to” paradigm, and should provide an early warning system to...

  • Examining Facebook’s 10 year roadmap in an industry that changes daily

    F8 is Facebook’s annual developer conference, which was held last week in San Francisco. Mark Zuckerberg gave developers insight into the focus points for the social giant, and revealed a 10 year road map – something perhaps at odds within an industry that shifts and grows and changes direction on an almost daily basis. By his own admission, it’s a lofty plan: “I think we can all underestimate just how much the world can change in 10 years.” To think that 10 years ago, Facebook was still in its infancy, to predict the future a decade down the line...

  • What F8 2015 taught us about the future of Facebook and technology

    This year, F8 revealed a vision for the future of Facebook, as well as its family of platforms. Following some high-profile acquisitions over the last few years, Facebook has repositioned itself as a collection of applications and platforms to best serve an ever growing audience of users. Growing from a single blue app on your mobile, the ‘family’ now spans the Facebook app, with 1.4-billion active users; 600-million people using Messenger; 700-million WhatsApp users; an additional 700-million Facebook Groups users; and 300-million on Instagram. Facebook has diversified for a number of reasons. First among these, is the company’s recognition...

  • Facebook Deals and Places could help your brand

    Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. Most notably marketers and brand managers can look forward to Facebook Places and Facebook Deals – innovations that make an even stronger case for social media in the mobile arena. Already launched in the UK and US, local companies can look forward to having access to these services in the next couple of months. Used independently or together these services are powerful tools. Facebook Places, a location based service, gives brands the capability to set-up their "place" on Facebook....