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Most of the social media gurus and experts will tell you that social media is all about setting up monitoring processes for your brand, and to be responsive to the questions and needs of your target market. It’s very rare that they will tell you what to do when you have no audience at all when you start with your campaign.
What do you do if you have no audience and no one is talking about your business or brand at all on the social web? What strategies can you implement to get the ball rolling with your campaign? Do you feel lost? Fear not because there are a couple of things you can do to start sparking the conversation on social media.
1. Get involved
One of the most common reasons anyone struggles with conversation on social media is simply that they are not present. It’s a fact that social media rewards consistent and regular content. If you are not present and consistent on the social web, you are not adding any value to anyone and no one will talk to you. The first step to generate some conversation and buzz around what you do is to be on the social web on a regular basis and to provide value to the people who might be interested in what you do.
2. Start the conversation
Social media is really not just about monitoring the conversation busy happening online. How are you going to become part of the talk? There are thousands of conversations happening every minute on Twitter, LinkedIn, Facebook, and the blogosphere that you can become part of. Make a point to regularly add insightful comments and thoughts to these conversations. Jump in and get involved. The more you contribute, the more conversations can be created.
3. Ask questions
A great way to start a conversation online is to start your conversations by sharing interesting topics and asking questions that will encourage discussion. Once your network consists of a couple of followers, it won’t be difficult to get some responses if the questions you ask are on-topic. In many cases, no one is talking because they don’t have anything to talk about. Change your approach and use a conversation starter to get the ball rolling.
4. Content is king, but so is conversation
Another great way to get the conversation going is to create and curate valuable and insightful content that your audience would like to share with their own networks. If these people are your clients, you will most likely have a pretty good idea on what interests them. Create a free digital download such as a whitepaper and ask them to share it with other people who might find it useful. Creating magnetic content is of the best methods to draw people into your campaign and to start a buzz.
5. Create a list of your network
Create a list of your network consisting of people who you would like to talk to on a regular basis. A very easy way to do this is to create a list on Twitter and regularly follow the stream of that list to see what is happening. You can also create a simple spreadsheet with the names and social media profiles of the people you want to engage with on a regular basis. Either way, be sure to make it a point to build relationships with key individuals and influencers online.
6. Reward your network
No matter who you are or what business you are in, I bet you there will be someone who will be willing to talk about you online. When this happens, reward them. A simple thank you goes a long way and can be done directly by acknowledging them on Twitter or Facebook. We are in this social boat together and people value recognition.
By now you most likely know that creating your network and generating conversations plays a key role with social media, but getting the ball rolling can take up quite a lot of effort in the beginning. Be sure to stay consistent with the conversations you are part of on the social web. If you are regularly talking and it has become a part of your daily routine, the rest of the pieces will all fall into place.