Samsung’s latest ad mocks the iPhone you don’t have

Samsung has never been afraid to mock the iPhone in its ads, not in the US at any rate. Until now though, it’s mostly stuck to mocking existing iPhones or, at worst, the culture of waiting in insanely long lines for the Cupertino-based giant’s latest product.

But for its latest advert, the Korean tech behemoth has gone straight for the throat and mocked the fact that we’ve been waiting for an iPhone with a larger screen for some time now.

The obvious caveat to this is that all anyone who’s been wanting to buy a top of the line smartphone with a large screen has had to do is buy a Samsung Galaxy S5. Still, we’re not sure the really dedicated iFans will be swayed by the ad, or even the mildly dedicated ones for that matter.