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Interbrand, the world’s leading brand consultancy firm, puts together an annual best global brands report, in which it details the 100 most valuable brands in the world. The 2015 list is out and tech brands are dominating the top ten, occupying more than half of the top ten spots.
Apple and Google continue to dominate the top spots in the list. Apple is the most valued brand at $170.276 billion, a brand value increase of 43 percent from the previous year, whilst Google is estimated to be worth US$120.314-billion, with 12% brand value increase.
The other tech brands in the top ten include IBM, which has moved up from five to four, trading places with Microsoft. Samsung has held steady in its seventh position. Amazon’s value has grown tremendously, reaching a brand value of US$37.948-billion, and moves from fifteenth to tenth.
Coca-Cola, Toyota, General Electric, and McDonald’s are the other brands in the top ten.
The ranking of the brands is based on the financial performance of the brand, its products and services, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price.
Highlighting a trend with this years list, Jez Frampton, Interbrand’s Global Chief Executive Officer, says that “As people demand immediate, personalised and tailored experiences, business and brands need to move at the speed of life. Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, which they are able to seamlessly integrate into their everyday lives.”
It is not only in the top ten that tech brands are making waves. Lenovo and PayPal, though they rank very low, 100th and 07th respectively, have made it into the list.
It is however not all rosy for tech brands. Nokia and Nintendo have dropped out of the 100 list.