Too soon, South Africa? #AdamCatzavelos challenge is already a meme

#adamcatzaveloschallenge twitter

Adam Catzavelos, the South African whose racial slur-loaded video found its way onto Twitter, is already a meme.

In said viral video which appeared on the social network on Tuesday, Catzavelos gives his viewers a brief weather report from an exotic beach, adding that there’s not “one k***** in sight”.

Political parties and prominent social media users soon laid into Catzavelos, with the EFF in particular laying a case against him. But it seems that some South Africans are finding a more inventive and immediate way to respond to his comments.

The hashtag #AdamCatzavelosChallenge briefly trended on Twitter in South Africa on Wednesday afternoon, and with it introduced a new video meme format.

The “challenge” sees participants providing their own weather reports, mocking Catzavelos’s video.

Some clips have already amassed more than 10 000 views.

University students fully embraced the video format too and the lack of lecturers in particular.

Commuters too are uploading their clips of empty trains (a definite rarity in Cape Town at least).

Comedian David Kau also joined in, with his video featuring not “one f****** car guard”. The video also received a RT from DJ Fresh to boot.

It’s debatable that users should not make light of the seriousness of the video’s prejudice, however, it’s also debatable that mocking the original video is a direct response to the racism presented within it.

Nevertheless, some users questioned the challenge as a valid response format.

However you feel, it’s clear that the fledgling meme’s showing no signs of slowing down, at least for the remainder of the week.

Feature image: Andy Walker/Memeburn

Andy Walker, former editor


Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.