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Lego pokes fun at foldable smartphones with its ‘Lego Fold’ reveal

Lego might have joined the foldable smartphone war with its very own “Lego Fold”, it revealed on Twitter.

“A stunning 5-inch cover display unfolds into an 11-inch pop-up story book. For endless creative play that never runs out of battery,” the tweet read.

The “device” however, is really just Lego’s old Pop-Up Book, and the seems to be teasing smartphone makers by copying their marketing techniques.

The set has been around for some time, and unfolds to reveal movable scenes from various fairy tales.

Smartphone companies have not responded to the jibe just yet.

Feature image: Lego

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