Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Instagram’s CEO has revealed why there’s no iPad app yet

If you’re still hoping for an Instagram app designed for iPad, don’t hold your breath.
Instagram CEO Adam Mosseri has reportedly revealed why the company is yet to make a version of its app for the device.
“We only have so many people, and lots to do, and it hasn’t bubbled up as the next best thing to do yet,” Mosseri said.
This means that Instagram is essentially too busy to make an iPad-specific app because it has more important things to focus on.
In the past few weeks, in fact, the company has launched new safety features, unfollow suggestions and is testing DMs on the web too.
While the news that an Instagram app for iPad might never arrive is disheartening for some, however, Adam Mosseri also revealed that there are a select number of users who don’t see ads on the platform at all.
The test will reportedly help Instagram “understand the effect” of an ad-free app experience.
Feature image: Shereesa Moodley/Memeburn