With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Can corporate media survive the falling value of online content?
My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content…
Google makes Adwords more mobile friendly with ‘Enhanced Campaigns’
Google’s advertising arm is beefing up its Adwords service to optimise for all screens. The company has announced that it will be rolling out…
Marketing to other businesses? Here’s where your digital priorities should lie
Marketing budgets the world over have been squashed and marginalized, forcing people to focus their efforts on those areas which are going to give…
Super Bowl 47: an advertising paradise
Super Bowl. The month of January is a 31 day inconvenience before February ushers in the greatest advertising showcase in American history. If you…
