In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Google makes Adwords more mobile friendly with ‘Enhanced Campaigns’
Google’s advertising arm is beefing up its Adwords service to optimise for all screens. The company has announced that it will be rolling out…
Lincoln’s new Twitter-sourced ad promises to be zanily amazing
This is kind of cool. US car maker Lincoln and comedian Jimmy Fallon have teamed up to create an ad where the script is…
Our behaviour is changing content marketing: here’s how
Traditional media outlets such as television, radio and websites no longer retain a monopoly on how people consume content. New channels such as blogs,…
The right way to do digital? Be bold
The digital market place is becoming very crowded. For certain it has been busy over the last few years but 2012 definitely saw a…
